Core concepts
A handful of terms show up everywhere in StoryMint. Here’s what each one means and where you’ll meet it.
Campaign
Section titled “Campaign”A campaign is StoryMint’s core container — one per brand, product, or website. It holds your personas, brand voice, competitors, content, and all analysis results. Campaigns have a target market, a currency, and a content language (English or Bahasa Indonesia), and they can be shared with teammates.
If you work at an agency, think of one campaign per client brand.
The setup checklist
Section titled “The setup checklist”Every campaign starts with four setup steps: Personas → Brand Voice → Competitors → Content. The dashboard shows your progress as a percentage. Completing all four matters because the tools feed each other — the Content Writer uses your personas and your brand voice, competitor tools need your competitor list, and so on. See The campaign setup checklist.
Persona
Section titled “Persona”A persona is a research-backed profile of one segment of your audience: who they are, what they’re trying to do, the questions they ask, and the words they use. StoryMint generates personas from your campaign goals and market, and you can refine them with real survey input via Audience Discovery. You can also chat with a persona to pressure-test ideas before you publish.
AI citation
Section titled “AI citation”An AI citation is when an AI assistant — ChatGPT, Gemini, Perplexity, or Google AI Mode — names or recommends your brand in its answer. Citations are the AI-era equivalent of ranking on page one: they’re how buyers discover you when they ask an assistant instead of searching. The AI Citation Audit finds the queries where you’re cited (and where you’re not).
Citation gap
Section titled “Citation gap”A citation gap is a query where AI assistants cite your competitors but not you. Gaps are your highest-leverage content opportunities — StoryMint surfaces them in the audit, in LLM Visibility, and in your campaign’s daily briefing.
AI Share of Voice
Section titled “AI Share of Voice”AI Share of Voice is the percentage of relevant AI answers that mention your brand versus competitors. Alongside it, your Brand Mention Rate tracks how often you’re mentioned across all tracked queries. Both appear on your campaign overview, refreshed weekly.
Query fan-out
Section titled “Query fan-out”When someone asks an AI a complex question, the assistant quietly breaks it into several smaller sub-searches — that’s query fan-out. Understanding the fan-out for your buyers’ questions tells you which sub-topics your content must cover to be part of the answer. Explore it with Query Fan-Out or the free Query Fan-Out Analyzer.
Brand voice
Section titled “Brand voice”Your brand voice is a reusable definition of how your brand sounds — tone, personality, dos and don’ts. Set it once per campaign and every draft from the Content Writer follows it. See Brand Voice.
Workflow
Section titled “Workflow”A workflow is a multi-step automation that chains campaign tools together. For example, Get Cited by AI finds queries where competitors are cited instead of you, then drafts articles to close those gaps. Workflows run in the background and can be paused and resumed. See Workflows.
Generations
Section titled “Generations”Generations are your monthly AI-usage quota — each persona, draft, or analysis that StoryMint generates consumes them. Your plan sets the limit (10/month on Free, up to 800/month on Agency). Track usage under Plans, trials & subscription.