Competitors

The Competitors tool (Competitive Analysis) does two jobs: it’s where you manage your campaign’s competitor list, and it analyzes each competitor by simulating how your personas react to their positioning.

Find it under Market → Competitors in your campaign sidebar. Adding competitors is step 3 of the setup checklist.

Manage your competitor list

Click + Add Competitor and enter the competitor’s name and website URL. The list under Your Competitors feeds every competitor-aware tool in StoryMint: Brand Performance share-of-voice comparisons, Competitor Spy monitoring, and Price Intelligence.

Analyze a competitor

Click View Analysis on any competitor. The flow:

1. Select Competitor — pick who to analyze
2. Analyzing — StoryMint analyzes their positioning and simulates your personas’ reactions to it
3. Results — the competitive insights: how their messaging lands with the exact audience you’re targeting

This is the audience-first twist: instead of a generic feature comparison, you learn which of your personas find the competitor appealing and why — which tells you where you’re vulnerable and which counter-positioning will work.

Choosing competitors

Add the brands your buyers actually compare you against — the names that show up next to yours in AI answers (check Brand Performance’s share-of-voice panel). A focused list of 3–5 real alternatives beats a long list of nominal ones.