Campaign overview & daily briefing
The campaign Overview is the first page you see when you open a campaign — a daily read on where the campaign stands and what to do next.
The header
Section titled “The header”The top of the page shows the campaign at a glance: personas, tools available, setup progress (e.g. 6/6 Setup), the campaign’s language, its type (a Shopping badge for product-sales campaigns), your connected domain and its Google Search Console status, and the Share button for collaboration.
Today’s Recommended Action
Section titled “Today’s Recommended Action”One suggested action per day, picked from your data — for example, a query with high impressions where your brand isn’t cited by AI yet. You can:
- Take action — jumps straight to the relevant tool with context loaded
- Snooze for 7 days — hide it for a week
- Not relevant — dismiss it and improve future suggestions
Persona spotlight
Section titled “Persona spotlight”A rotating card featuring one of your personas with their pain points. Start chat opens a conversation with the persona; View persona opens the full profile.
Key metrics
Section titled “Key metrics”Four cards, refreshed weekly:
| Metric | What it tells you |
|---|---|
| AI Share of Voice | Share of relevant AI answers that mention your brand vs competitors |
| Search Clicks (28d) | Clicks from Google Search over the last 28 days (needs GSC) |
| AI Brand Mention Rate | How often AI assistants mention your brand across tracked queries |
| Avg Tracked Rank | Average position of your tracked keywords |
Each shows the change against the prior period.
Today’s Briefing
Section titled “Today’s Briefing”Four lanes of opportunities, refreshed weekly:
- Worth pushing — pages predicted to climb with a focused push
- New opportunities — low-hanging wins worth a fresh push
- At risk — declining content and pages competing with each other
- AI search — queries where you could win AI visibility
Every item links into the matching Optimization or AI Search tool.
Content engine
Section titled “Content engine”Your content pipeline in three tabs — Ideas (suggested topics, tagged with the content gap they close and a suggested format like Blog, Guide, or Case Study), Drafts, and Calendar. Click Write on any idea to open it in the Content Writer with the topic pre-loaded, or Spot more to find new angles with Trend Spotter.