Page Optimizer

The Product Page Optimizer analyzes a product page and returns optimization insights tailored to your personas — what to change so the page converts the audience you’re actually targeting.

Find it under Shopping Tools → Page Optimizer. The Shopping Tools group only appears for campaigns created as a Product Sales Campaign; Page Optimizer is available on Business and Agency plans (see plans).

Analyze a page

1. Add Product Page — paste the product page URL.
2. Analyzing — StoryMint scrapes and analyzes the page.
3. Results — optimization insights per persona: what’s missing, unclear, or unconvincing for each audience segment.

Past analyses stay on the page, so you can re-run after changes and compare.

Why persona-tailored beats generic

Generic product-page advice (“add reviews, clarify shipping”) is table stakes. The persona layer catches what a checklist can’t: your personas’ actual objections and decision criteria. A page selling to The Family Vacation Planner fails differently than one selling to a Global Business Nomad — different missing information, different trust signals, different tone.

Pair it with Review Analyzer: reviews tell you the language customers use, the optimizer tells you where the page fails them — together they’re a rewrite brief.