Price Intelligence

Price Intelligence analyzes your product pricing against the market — and adds the audience-first twist: how your personas perceive your price, not just where it sits in a comparison table.

Find it under Shopping Tools → Price Intelligence. The Shopping Tools group only appears for campaigns created as a Product Sales Campaign, and Price Intelligence is available on Business and Agency plans (see plans).

Run an analysis

1. Add Your Products — up to 10 products to analyze:
   • Product Name and Brand (products from your own brand are excluded from competitor results)
   • Your Price and currency
   • Optional category and a brief description for better matching
2. Analyzing — StoryMint processes market data for comparable products.
3. Results — your price insights: where you stand against competitors, and how your personas perceive the pricing.

Price perception vs. price position

Being 10% above the market average reads completely differently to a premium-seeking persona than to a budget-driven one. Because the analysis runs against your personas, the output tells you whether your price is a problem for the people you’re actually targeting — which is the question that matters for positioning, copy, and promotions.