Market Sentiment

The Market Sentiment Analyzer discovers what the market is actually saying about your brand — scanning public conversations and content for your chosen keywords and reading the sentiment behind them.

Find it under Market → Market Sentiment in your campaign sidebar. (Available on Business and Agency plans — see plans.)

Run an analysis

1. Configure the search:
   • Keyword to Analyze — pick one. StoryMint suggests useful patterns automatically (e.g. your brand, [brand] review, [brand] complaints, [brand] vs, [brand] alternatives), or add a custom keyword.
   • Date Range — e.g. last 30 days.
   • Excluded Domains — your own domain is auto-excluded (you want the market’s voice, not your own site); add others to ignore, like your subsidiary sites.
   • Persona Filter — select which personas to analyze the findings against.
2. Click Start Analysis — it takes about 2–3 minutes.
3. Results — the sentiment insights for that keyword.

Past runs are kept under Analysis History.

Reading between the keywords

The suggested keyword patterns each answer a different question:

• [brand] review / [brand] experience — what customers say after buying
• [brand] complaints / [brand] service — where your reputation risk lives
• [brand] vs / [brand] alternatives — how you appear in comparison-shopping conversations, which is also where AI assistants form their recommendations

Findings feed content decisions: recurring complaints are FAQ and content topics; comparison chatter tells you which competitor analysis to run next.