E-E-A-T Auditor

The E-E-A-T Auditor scores how trustworthy and original a page looks to AI search engines and Google, using the E-E-A-T lens: Experience, Expertise, Authoritativeness, and Trust. AI assistants prefer citing sources that demonstrate these signals — a page can be well-written and still lose citations to a page that proves first-hand experience.

This tool is in BETA. Find it under AI Search → E-E-A-T Auditor in your campaign sidebar.

Run an audit

1. Enter the Target URL — one page on your campaign’s domain.
2. Enter the Target keyword / topic the page is trying to win, e.g. best CRM for agencies.
3. Pick the Topic type (General, or a more specific category — this calibrates how strictly trust signals are judged, since a health or finance page is held to a higher standard).
4. Click Run E-E-A-T Audit.

The audit checks the page against 12 E-E-A-T factors across 5 layers, and your past runs collect under Quota & History so you can track a page’s trust profile over time.

E-E-A-T vs. Citation Readiness

The two audits answer different questions:

• The AI Citation Audit asks: does this page answer the prompt well enough to be cited?
• The E-E-A-T Auditor asks: does this page look credible enough to be trusted as a source?

A page needs both. If your citation readiness is high but you’re still not cited, weak E-E-A-T signals are the usual suspect — bylines without credentials, claims without evidence, no first-hand experience on display.