Journey Map

Customer Journey Mapping visualizes how your personas move through the marketing funnel — which touchpoints they hit on the way from first hearing about you to buying — and generates insights for each stage.

Find it under Audience → Journey Map in your campaign sidebar.

Create a journey map

The tool is a three-step flow:

1. Setup — create the journey and add its stages (the classic funnel is Awareness → Consideration → Decision, but you can shape it to your buying process).
2. Analyzing — StoryMint generates insights from your personas’ goals, pain points, and buying behavior.
3. Results — review the touchpoint insights: where each persona is at each stage, and what they need to move forward.

Using the map

The map’s value is matching content to stage:

• Awareness — the persona has a problem, not a brand: educational content that wins AI citations matters most here, because this is where buyers ask assistants open questions.
• Consideration — they’re comparing options: comparison content, proof, and the key messages from the persona profile.
• Decision — they need confidence: reviews, guarantees, specifics.

Pair the map with the Content Calendar to check your pipeline covers every stage — a common failure mode is publishing only decision-stage content while competitors own the awareness questions AI assistants get asked.