A/B Testing

The A/B Testing Simulator tests message variants against all your personas simultaneously — a pre-flight check that predicts which version lands best, before anything goes live or costs ad spend.

Find it under Content → A/B Testing in your campaign sidebar. (Available from the Personal plan up — see plans.)

Run a test

The flow is three steps:

1. Setup Test — click New A/B Test and enter the variants you want to compare (or select an existing test). Variants from Campaign Studio’s Variants mode are natural candidates.
2. Analyzing — each variant is tested against every persona in the campaign.
3. Results — see which variant wins, and with whom. Results are saved to the test, so you can revisit them under Your Tests.

What it is (and isn’t)

This is a simulator: the “traffic” is your personas, not live users. That makes it:

• Fast — results in minutes, not weeks of collecting statistical significance
• Free of downside — no live audience sees the losing variant
• Only as good as your personas — results reflect your persona set, so validated personas make for trustworthy tests

Use it to kill weak variants early and go live with the strongest one or two. For high-stakes campaigns, treat the simulator as the filter and confirm with a real-world test on the winner.

What to test

• Subject lines and headlines before a send
• Ad copy angles before spending budget
• Value propositions — feature-led vs. outcome-led framing
• The same message written for different personas to see if segmentation is worth it