Content Writer

The Content Writer produces long-form drafts with a natural, human voice. The flow is deliberate: pick a starting point, shape the brief, then write — because a good brief is what separates a usable draft from a generic one.

Find it under Content → Content Writer in your campaign sidebar.

Step 1 — Source

Choose where the piece begins:

From scratch — type a topic, or let Suggest brief propose one (suggestions are free and don’t count toward your monthly usage)
Calendar — pick a piece already planned on your Content Calendar
Paste — start from existing text, e.g. an outline or an old article to rework

Ideas from your campaign’s content engine and Content Gaps also open here with the topic pre-loaded.

Step 2 — Brief

Three essentials:

Title — the working title
Persona — who the piece is for; the draft speaks to their pain points and language
Channel — Blog, LinkedIn, Instagram, Email, or Landing page; this shapes format and length

Open Refine the brief for optional fine-tuning. The summary bar shows the final shape (e.g. Blog • Long • Educate) before you commit.

Step 3 — Draft

Click Write draft. The result is polished for a natural, on-brand voice — it follows your campaign’s Brand Voice — and you can edit inline to refine it.

Getting cited, not just published

If the piece targets an AI-visibility gap, check it before publishing: run the target prompt through an AI Citation Audit against the page once live, and make sure the draft actually answers the sub-queries behind the topic.