Channels
Channels answers “where should we publish, how often, and with what approach?” — it generates a content strategy per marketing channel, matched to which of your personas actually use that channel.
Find it under Content → Channels in your campaign sidebar.
Generate channel strategies
Section titled “Generate channel strategies”The flow: select the channels to analyze → StoryMint generates strategies → review the results. Re-run any time with New Analysis, and Export PDF to share the full strategy set.
Reading a channel card
Section titled “Reading a channel card”Strategies are grouped by category — Social Media, Search & Ads, Direct Outreach, and Other Channels. Each channel card gives you:
- Which personas the channel reaches (e.g. Facebook: The Family Vacation Planner, The Remote Work Wanderer)
- Best Approach — the concrete strategy for that channel: what content, what angle, what to highlight
- Recommended Frequency — how often to publish (e.g. 3–4 posts per week for Facebook, 1–2 collaborations per month for blogs & news sites)
- Show Details for the full breakdown
Putting strategies to work
Section titled “Putting strategies to work”- Set your Content Calendar cadence from the recommended frequencies.
- Generate the actual pieces in Campaign Studio — its Channel dial matches the strategy’s channel.
- Channels with only one matching persona deserve focused content; channels covering several personas need broader pieces — check with Multi-Persona Comparison before publishing.