The campaign setup checklist

Every new campaign starts with a four-step checklist. Your progress shows as a percentage on the Dashboard under Campaign Setup, and on each campaign’s overview page.

The order matters — each step feeds the ones after it.

1. Personas

Generate your audience personas under Audience → Personas. StoryMint builds them from your campaign goals and target market. Personas power almost everything else: content drafts, LLM visibility checks, journey maps, and persona chat.

→ Personas

2. Brand Voice

Define how your brand sounds under Content → Brand Voice. Every draft the Content Writer produces follows this voice, so set it before generating content.

→ Brand Voice

3. Competitors

Add the brands you compete against under Market → Competitors. The competitor list drives Competitor Spy, Brand Performance share-of-voice comparisons, and competitor messaging analysis.

→ Competitors

4. Content

Generate your first piece under Content → Content Writer — it draws on all three previous steps: written for a persona, in your brand voice, positioned against your competitors.

→ Content Writer

Why 100% matters

You can use most tools before finishing the checklist, but results improve sharply with each completed step. A LLM Visibility check without personas has no pain points to test; a draft without brand voice sounds generic. The Dashboard’s Tips & Insights panel will keep nudging you toward whatever’s missing.

Tip

The Dashboard shows setup progress for every campaign at a glance — useful when you manage several brands and want to spot which one is under-configured.