Multi-Persona Comparison

Multi-Persona Comparison (the Compare tool) answers one question fast: how would each of my personas react to this content? Paste a piece of content once, and every persona in the campaign analyzes it simultaneously.

Find it under Audience → Compare in your campaign sidebar.

Run a comparison

The tool is a three-step flow:

1. Content — paste what you want to test: marketing copy, an email, an ad, a social post. Optionally set the content type (e.g. Email subject, Ad copy) and attach an image.
2. Analyzing — StoryMint tests the content against each persona (the panel shows how many personas are selected).
3. Results — a side-by-side view of how each persona responds.

When to use it

• Before publishing something broad — a homepage headline or brand campaign has to work across segments; the comparison shows who it lands with and who it alienates.
• Choosing between angles — run each variant through and see which persona coverage looks better. For a deeper variant test, use the A/B Testing simulator.
• Repurposing content — a piece written for one persona can be checked against the others before you reuse it in a broader channel.

Compare vs. chat

Persona chat goes deep with one persona — you can ask follow-ups. Multi-Persona Comparison goes wide across all of them at once. Use Compare to find which personas react badly, then chat with that persona to understand why.