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Review Analyzer

The Review Analyzer mines marketplace reviews for insights — what customers praise, complain about, and compare — for any product you name. It’s market research from the most honest data source there is: what buyers say after paying.

Find it under Shopping Tools → Review Analyzer. The Shopping Tools group only appears for campaigns created as a Product Sales Campaign.

Run an analysis

Section titled “Run an analysis”
  1. Search — enter the product name as customers would search for it (e.g. Samsung Galaxy S24 Ultra, not an internal SKU name).
  2. Analyzing — StoryMint searches and analyzes reviews.
  3. Results — the review insights.

The marketplaces searched follow your campaign’s target market — for example Tokopedia, Shopee, Lazada, and Blibli for Indonesian campaigns, or Shopee, Lazada, Amazon, and Qoo10 for a Singapore campaign. The active region shows on the search panel.

Ways to use it

Section titled “Ways to use it”
  • Your own products — find the recurring complaints (fix or address them in the page copy) and the praised features (lead with them)
  • Competitor products — their negative reviews are your positioning opportunities; their praised features are your table stakes
  • Copy that converts — reviews are written in the customer’s exact vocabulary. Feed the recurring phrases into your product page and content — copy that mirrors how buyers talk outperforms marketing-speak.