Create a campaign

A campaign is StoryMint’s container for one brand, product, or website — it holds your personas, brand voice, competitors, content, and every analysis result. Create one campaign per brand (or per client, if you’re an agency).

Create a new campaign

1. Click Campaigns in the top bar, then + New Campaign.

2. Fill in the form:

   Field	What to enter
   Campaign Name	How the campaign appears in your list, e.g. Q1 Skincare Launch
   Brand/Product Name	Your brand exactly as you want it detected in AI answers (max 50 characters)
   Campaign Goals	What you want to achieve, e.g. increase brand awareness among 25–35 year old women, drive website traffic
   Target Market	The country you’re targeting
   Currency	Used for market and pricing data
   Content Language	English or Bahasa Indonesia — the language your content is generated in
   Product Sales Campaign	Toggle on for campaigns focused on selling products — this unlocks the Shopping Tools group
   Website URL (optional)	Your site — powers page-level analysis and audits
   Additional Notes (optional)	Extra context for content generation

3. Click Create Campaign.

Getting the details right

• Brand/Product Name matters most. The AI Search tools look for this exact string in AI answers. Use the name people actually say — Ascott, not PT Ascott International Management.
• Goals steer everything. Personas, content ideas, and recommended actions are generated from your goals — a specific goal beats a vague one.
• The Product Sales toggle can’t be guessed later. If this campaign sells products, switch it on so Price Intelligence, Page Optimizer, Review Analyzer, and Shopping Ads appear in the sidebar.

After creating

Work through the four-step setup checklist — Personas, Brand Voice, Competitors, Content — to unlock the full value of every tool.