Content Enrichment

Content Enrichment is the opposite of consolidation: it finds your top-performing pages that deserve deeper coverage and identifies the sections to add — capturing the adjacent queries the page almost answers.

Find it under Optimization → Content Enrichment in your campaign sidebar. Requires a GSC connection.

How it works

Click Find Opportunities. StoryMint scans your GSC data for pages with strong demand whose coverage could expand — e.g. 35,264 impressions · expand sections. These opportunities also fill the New opportunities lane of your daily briefing (e.g. “[page] needs deeper coverage”).

Why enrich instead of write new

A page that already ranks has authority, links, and history. Adding a well-targeted section to it usually outperforms launching a fresh page on the sub-topic — the new section inherits the page’s standing from day one. It’s also how pages become citation-worthy: AI assistants favor sources that answer the whole question, sub-questions included.

Enriching well

1. Check what searchers ask around the page — the opportunity’s query data shows the demand you’re missing.
2. Run the main topic through Query Fan-Out — the sub-queries you don’t yet cover are your new section headings.
3. Write the sections in your voice — draft them with the Content Writer so they match the page’s brand voice.
4. Don’t dilute — sections must serve the page’s core intent; off-topic additions belong in a new page (or you’ll create tomorrow’s consolidation case).